bondar.design/cynet_redesign

Cynet Website Redesign

b2b

Website

redesign

audith

cybersecurity

ux

ui

Redesign of a corporate website for a cybersecurity firm aimed at increasing trust, improving usability, and clarifying content. The primary goal was to enhance user experience and more effectively communicate with safety managers - the key decision-makers for cybersecurity services.

Design tasks which I had and completed::

Conducted a full UX and content audit of the existing website;

Identified pain points in structure, navigation, and messaging;

Redesigned page layouts to highlight key offerings and build credibility;

Updated visual language to align with cybersecurity tone and brand identity;

Delivered responsive UI designs and design specs for implementation;

01

Cynet Website Redesign

B2B

WEBSITE

REDESIGN

AUDITH

CYBERSECURITY

UX

Ui

Ilya Bondar, app, mobile, app, hunger.de, hunger, hunger, foodtech, food, restaurants

family.space

Project note from Ilya

Redesigning the Cynet website was a refreshing experience. It reminded me how energizing fast-paced design can be. I delivered a development-ready prototype in under 18 hours from kickoff, balancing speed with clarity and structure updates

Primary user persona

Ilya Bondar, POS, app, app, mobile, foodtech, design design, product design, UX, UI

Website before redesign

Hero page issues:

• Lack of clear and actionable CTAs, making user navigation and conversion paths unclear
• Visually similar UI elements that fail to create hierarchy or draw user attention to key actions
• Repetitive content across pages, leading to cognitive fatigue and reduced engagement
• Overloaded start screen with excessive data presented at once, overwhelming users and diluting key messages
• Bot widget occupies 25% of the desktop screen, disrupting layout and drawing attention away from core content

• Lack of clear and actionable CTAs, making user navigation and conversion paths unclear

• Visually similar UI elements that fail to create hierarchy or draw user attention to key actions

• Repetitive content across pages, leading to cognitive fatigue and reduced engagement

• Overloaded start screen with excessive data presented at once, overwhelming users and diluting key messages

• Bot widget occupies 25% of the desktop screen, disrupting layout and drawing attention away from core content

Hero page issues:

Key benefits section issues:

• No dashboard mockups or real product visuals — the site appears more like a generic landing page than a trustworthy B2B platform
• Missing UI examples reduces credibility and makes it difficult for users to understand the actual offering

• No dashboard mockups or real product visuals — the site appears more like a generic landing page than a trustworthy B2B platform

• Missing UI examples reduces credibility and makes it difficult for users to understand the actual offering

Key benefits section issues:

Key features section issues:

Content Overload & Repetition:
• Information is overly dense, with the same messages repeated in different wording
• Card components are reused excessively, making the layout monotonous and reducing scannability

Content Overload & Repetition:
• Information is overly dense, with the same messages repeated in different wording

• Card components are reused excessively, making the layout monotonous and reducing scannability

Key features section issues:

Client’s reviews issues:

• Video preview is too small, making it hard to engage with or understand the content at a glance
• Lacks pagination or navigation controls, leaving users confused about how to browse or interact with additional video reviews
• As a result, the widget fails to highlight valuable social proof and may lead to user frustration or abandonment

• Video preview is too small, making it hard to engage with or understand the content at a glance

• Lacks pagination or navigation controls, leaving users confused about how to browse or interact with additional video reviews

• As a result, the widget fails to highlight valuable social proof and may lead to user frustration or abandonment

Client’s reviews issues:

Last advantage + CTA issues:

• Repetitive card components used again to show advantages - visually similar to earlier sections, causing content fatigue and reduced impact
• Partner/client logos cluttered with excessive text, distracting from the core value proposition and drawing attention away from the section’s main message
• Final call-to-action lacks visual emphasis and clarity, making it feel uninviting and easy to overlook rather than encouraging user conversion

• Repetitive card components used again to show advantages - visually similar to earlier sections, causing content fatigue and reduced impact

• Partner/client logos cluttered with excessive text, distracting from the core value proposition and drawing attention away from the section’s main message

• Final call-to-action lacks visual emphasis and clarity, making it feel uninviting and easy to overlook rather than encouraging user conversion

Last advantage + CTA issues:

After redesign

Information Architecture & Content Clarity

• Prioritized and restructured homepage content to reduce cognitive load and avoid repetition

• Removed duplicated messaging and combined similar content into concise, scannable blocks

• Introduced clear visual hierarchy across sections to guide user attention toward key actions

Information Architecture & Content Clarity

• Prioritized and restructured homepage content to reduce cognitive load and avoid repetition

• Removed duplicated messaging and combined similar content into concise, scannable blocks

• Introduced clear visual hierarchy across sections to guide user attention toward key actions

Information Architecture & Content Clarity

CTA & Conversion

• Redesigned all call-to-actions (CTAs) with stronger contrast, clear intent, and emotionally engaging microcopy

• Positioned primary CTAs consistently throughout the site to create a smooth conversion path

• Improved final CTA block design to look more inviting, aligned with the brand tone

Information Architecture & Content Clarity

• Prioritized and restructured homepage content to reduce cognitive load and avoid repetition

• Removed duplicated messaging and combined similar content into concise, scannable blocks

• Introduced clear visual hierarchy across sections to guide user attention toward key actions

Information Architecture & Content Clarity

Component Design

• Replaced overused card components with diverse, goal-specific layouts to improve visual flow

• Introduced component variation (e.g. icon blocks, feature highlights, testimonial sliders) to break content monotony

• Redesigned the client logos section with simplified text and better grouping to reduce clutter

Information Architecture & Content Clarity

• Prioritized and restructured homepage content to reduce cognitive load and avoid repetition

• Removed duplicated messaging and combined similar content into concise, scannable blocks

• Introduced clear visual hierarchy across sections to guide user attention toward key actions

Social Proof

• Enlarged client video thumbnails for better visibility and engagement

• Added navigation (pagination/arrows) to testimonial widgets to clarify interaction and improve UX

• Structured client reviews with names, roles, and companies to boost authenticity and trust

Information Architecture & Content Clarity

• Prioritized and restructured homepage content to reduce cognitive load and avoid repetition

• Removed duplicated messaging and combined similar content into concise, scannable blocks

• Introduced clear visual hierarchy across sections to guide user attention toward key actions

Mobile

Desktop

Key results

Completed redesign in under 18 hours — from brief to a development-ready prototype. The updated structure improved content clarity, visual hierarchy, and brand alignment comparing to start concept.

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